When everybody was focusing on memory, [Intel] focused on a CPU, they built abstractions, they created product leverage, they won. When everybody was focused on building PCs, [Microsoft] focused on building the operating system. They built elegant abstractions, they created product leverage, they won. When everybody was focused on operating systems, [Cisco] decided to connect machines together. They created beautiful abstractions, they created product leverage, they won. And when everybody was trying to figure out how to make machines talk to each other, [Google] decided to organize the information in the machine. They created elegant abstractions, they created product leverage, they won.
So it’s amazing how repetitive the strategy is. The rules are the same, the tactics are different, but the strategy and the rules have always been the same.
https://www.youtube.com/watch?v=6H37iyvEZJ8 (45:00)