For three years, between 2008–2011, the only thing we talked about at [Facebook] was growth. It was acquiring good people, giving them their “aha moment,” getting them engaged, and then allowing them to invite others. For three years, that’s all we talked about at every level of the organization. And this focus allows you to execute well, and it gives you clarity of purpose. And so when we have competitive threats, like Google Plus, we knew how to deal with it, because our employees were ready.
https://www.youtube.com/watch?v=6H37iyvEZJ8 (1:14:15)
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