I had a rule at Facebook, which is that we are not allowed to talk about virality, until those other three things are done. Until we’ve acquired true users who love it, until we’ve given them that “aha moment,” and until we then give them that “aha moment” repetitively, over and over again. Only then can you ask that user to invite their friends, because that is predictable growth. Everything else is spam.
Three Steps Before Virality
Posted in: Entrepreneurship