A lot of how we invest is in a process that we call, becoming an exceptional learning organism. Now that may sound gobbledygook-y, but let me just unpack it for a second. Today’s world is so incredibly dynamic. Everything is changing. And the rate of change is so rapid and it’s so multidimensional. To think that one knows the answer, a priori, is really, really, really scary to me.
It’s my job to coach [companies] that not knowing is okay. And then it’s my job to coach them on a framework that allows them to learn, on the presumption that they will react quickly enough to the things that need to be fixed as they learn it.
So across all the investments that we do, whether it’s cancer, or diabetes, or education, or rockets, or social media, that’s the goal. Because nobody knows what’s going to be around the corner in three months, six months, a year.
We have a bunch of these interesting social media investments because we want to be learning, to try to answer the question. I don’t know what the answer to the question is.